"This is truly a place for the matcha-obsessed: In addition to standard fare like a coconut matcha latte (made, of course, with Japanese ceremonial matcha), you can order their ginger turmeric version (the combination of assertive ginger, earthy spice, and matcha works surprisingly well), plus matcha pastries, and matcha soft-serve. While this NOHO spot is their latest space, the OG Cha Cha Matcha is just around the corner on Broome Street. "