"Corina Nurimba and Catherine Chow, the two Cornell grads behind Azalea, are big believers that shopping should be an experience, and a pleasant one at that. This means that customer service is priority number one at both the original Hayes Valley outpost and the newer one in the Mission. The stores are split into men's and women's sections and do a really great job of staying current and affordable with the brand offering but not super trend-driven in the assortment (Topman and Nudie jeans for guys; OAK, T by Alexander Wang, and the house line for gals). "