The San Francisco Party Planning Guide

@goop
 on 2022.02.03
Multiple locations
22 Places
@goop
Pulling together the right event mix—whether it’s a wedding, a birthday, or a party for no real reason at all—is all about a certain special sauce. Great food and drinks, spot-on music, maybe a few extra shenanigans and flowers for fun, plus a great photographer to capture it all. Below, our San Francisco Rolodex of great vendors.

Global Gourmet Catering

Caterer · Dogpatch

"Amy is an alumnus of Yifat Oren, one of our all-time favorite event-planning outfits, so you know she's got the chops to pull off amazing parties. She is also a trained architect, which explains her excellent sense of space and knack for focusing on the right subtle design techniques to make the most of your venue."

Brown Paper Design

Permanently Closed

"Since its inception back in 2007, the focus at this event design company has been on florals. That said, founder Danielle Rowe and her talented team can lend their signature romantic aesthetic to each and every event aspect. Brown Paper Design also operates in Los Angeles."

Humphry Slocombe

Permanently Closed

"Humphry Slocombe vs. Bi-Rite Creamery is an ongoing debate between locals. Jake Godby and Sean Vahey—the two dudes behind team Humphry—pride themselves on the time and effort they put into concocting flavors, which run the gamut from Elvis (the fat years) to potato chip to salt & pepper. They’re also bringing back the ice cream cake in a big way. There's also a location in Mission Bay and The Embarcadero. "

Elan Event Venue

Event venue · South of Market

"Elan's cadre of beach-wood benches, rattan chairs, and rustic tables is best suited for outdoor events—they've been curated to blend into natural surroundings rather than overpower them. "

Del Popolo

Pizza restaurant · Lower Nob Hill

"Before adding a bricks-and-mortar location last year, the guys at Del Popolo were slinging pies out of their now-famous mobile pizzeria. Why famous? Other than the killer Neapolitan-style pizzas, which range from classic Margherita to a honey-spiked potato pie, it’s the ingenious use of a converted shipping container fastened onto a Freightliner truck in place of a standard food truck that got people talking. And lucky for us all, even with the free-standing restaurant (they tacked on some antipasti dishes and a pretty badass wine list to the restaurant menu), they’re still serving pies on the go all over the city out of the mobile pizzeria that started it all. "

Zephyr Tents

Tent rental service · Berkeley

"Zephyr likes to think of its tented canopies as sails—billowing, crisp, and made to last. This is appropriate given the tent type: The “Sperry” was initially crafted by New England sailmaker Steve Sperry. These canopies are as beautiful inside as they are outside, with many of the panels hand-sewn and the support poles carved out of wood. Most importantly, the entire structure is waterproof. Tents come in a variety of sizes to cater to events of all sizes, and the crew is top-notch. Conveniently, Zephyr also provides beautiful furniture, much of it made from reclaimed wood, hardwood flooring, and incredible lighting (we love the paper lanterns strung from the tent roof, which is as beautiful as it sounds)."

The Plant Library

Interior plant service · Berkeley

"There are few rooms more soothing than one packed with plants. Abundant greenery is the niftiest tactic to summon nature, induce calm, or warm up a scant tablescape or too-roomy room. But buying enough plants to echo the garden of Eden is costly, never mind the time involved in finding the perfect royal fern or tallest fiddle-leaf fig. Then we discovered the Plant Library. With both an East (NYC) and West (SF) Coast presence, this smart start-up has been a godsend—and best of all, it’s sustainable. The process couldn’t be more straightforward: Pick a bevy of plants or tabletop arrangements—thriving potted cacti, evergreens, or desert greens—to pack a space as big or small as your needs demand. The Plant Library will deliver them for your event, and when you’re done, these short-term party guests are collected and rented again. "

Rintaro

Izakaya restaurant · Mission

"For a less typical catered meal in the Bay Area, we recommend Rintaro, which serves excellent Japanese-style food at private parties. They also have a restaurant in the Mission, which is worth checking out, too."

Laurie Arons Special Events

Event planner · Union Street

"Laurie’s been in the business since 1994, and while she’s handled everything from dressed-up barbecues to intimate dinners, weddings have always been (and continue to be) her bread and butter. If you’re doing a destination wedding—even if it's just in Napa—book her for weekend and destination planning, which takes the pressure off your guests to entertain themselves by providing activities throughout their stay. In addition to being organized, thoughtful, and easy to work with, she’s got relationships with all of the best vendors in SF."

Laurie Arons Special Events

Event planner · Union Street

"Laurie’s been in the business since 1994, and while she’s handled everything from dressed-up barbecues to intimate dinners, weddings have always been (and continue to be) her bread and butter. If you’re doing a destination wedding—even if it's just in Napa—book her for weekend and destination planning, which takes the pressure off your guests to entertain themselves by providing activities throughout their stay. In addition to being organized, thoughtful, and easy to work with, she’s got relationships with all of the best vendors in SF."

Ken Fulk Inc.

Interior designer · South of Market

"When you need to call in the big guns, you call Ken. The guy behind Sean Parker’s over-the-top Big Sur wedding also does interior design (he's put together some of San Francisco's most beautiful restaurants, and his Pottery Barn collaboration just launched), but he's best known for his events. Lavish, creative, and undeniably fun, he sort of has a Midas touch for unforgettable parties."

Yonder Shop

Store · Inner Richmond

"The folks behind Yonder are really graphic designers for your entire event, not just paper goods. Involve them in the early planning stages, and they'll keep everything consistent from the invitations to the place cards. Their unique offerings—some of the beautiful scene—can range from engraved wood place cards to custom seals."

Cotogna

Italian restaurant · North Beach

"Cotogna and its more formal sister restaurant, Quince, are beloved San Francisco staples, so it's no surprise that their catering business is booming. Tusk Events (named for Lindsay and Michael Tusk, the husband-wife pair who run both places) can handle events of any size, offering casual Italian family-style fare from Cotogna, more formal options from Quince, or anything in between. Also good to remember: Cotogna's big tables can easily be reserved for large parties–a nice option if you're looking to host a fairly large gathering with minimal effort."

Bi-Rite Catering

Caterer · Produce Market

"Bi-Rite is actually a neighborhood market—it's best known for hyper-local fruits and vegetables and a seriously good deli. Their catering business is capable of everything from a few pre-made meals to a full course dinner, and we love their big platters, which are perfect (and perfectly easy) for corporate events. Their famous ice cream, made in their in-house creamery, makes picking the dessert option a no-brainer."

McCalls Catering & Events

Catering food and drink supplier · Mission

"While they call themselves a catering company—and their food is fantastic—McCalls is really a full-service event group. With wedding planning and floral design departments in-house, they bring a lot of resources to the table (pun fully intended) and are a great option if you're looking for a single point of contact."

Waterlily Pond. Floral Artistry and Event Design

Flower designer · Bernal Heights

"In the past few years, Waterlily Pond has organized several ambitious floral installations that are actually public artworks (including commissions for the de Young Museum). When it comes to their commercial business, they deliver excellent sculptural arrangements and structures—call them for attention-grabbing centerpieces, well-crafted chuppahs, and pretty much anything you might want suspended from the ceiling."

The St. Regis San Francisco

Hotel · South of Market

"Atelier Joya does justice to both massive corporate events and one-off arrangements, but weddings are really what they're known for (lush bridal bouquets, flower-topped cakes, and centerpieces that cascade onto the floor). They also have a great rental service for the kind of beautiful things you could buy for an event but might not have use for in the long run. Their warehouse is full of wooden crates, wire baskets, antique lanterns, and even a chuppah."

bloomers

Florist · Pacific Heights

"The folks at Bloomers are fantastic at incorporating unusual flowers into arrangements. If you're hoping for African violets or parrot tulips and unsure how to style them, this is the shop to call. "

Birch St

Hayes Valley

"Torryne Choate is a truly talented designer. While she can take on any floral challenge you throw her way, she's especially skilled at handling those way-harder-than-they-look homogenous sculptural arrangements—not to mention crafting flower crowns that put your Pinterest to shame. For our San Francisco pop-up shop, we asked her to put together arrangements to complement the architectural space; needless to say, she didn't disappoint."

Robert Fountain International

Event planner · Potrero Hill

"Robert Fountain definitely has a flair for the dramatic, in the best possible way. Call him when an event requires something extra special, whether it be ambitious projected lighting, a lavish Indian tent, live performers, sky-high centerpieces, or, in at least one case, a live elephant. "

Natalie Bowen Designs

Permanently Closed

"Floral design is in Natalie Bowen's genes (her mother was a florist, and her grandmother ran the flower shop at the Fairmont Hotel in San Francisco back in the 1940s). Her own style has a great sense of balance—the arrangements are lush without ever seeming over-the-top. And while flowers are her specialty, she also offers full-scale event design, from lighting to signage to linen and furniture rentals. "

Stanlee R Gatti Designs

Event planner · South of Market

"Stanlee Gatti is a fixture of the San Francisco event scene—his all-star client list includes Elton John and George Lucas, and he even planned the wedding for San Francisco Mayor Gavin Newsom. Stanlee works best at large scale—some of our favorite moments include pantone chairs at an SFMoMA gala and towering pillars of calla lilies at a SAG Awards gala."