"A London-based bakery led by Claire Ptak that is known for a distinct, signature style rather than extensive bespoke design work—its profile rose sharply after creating the cake for a high-profile 2018 royal wedding. The bakery typically decorates with seasonal flowers and fruit, can accommodate color schemes or favorite-flower requests, but may not be the best fit for hyper-specific, highly customized design ideas. For budget-conscious couples, the baker recommends keeping a small, romantic cutting cake and serving guests from a larger, less costly sheet cake so both look and cost are balanced." - Bettina Makalintal