The Best Barbecue in Seoul: 14 Must-Try Restaurants | Eater

"The name of this restaurant in Seongdong-gu is an homage to the Majangdong meat market, where owner Jeong Sang-won’s father worked. Born and Bred started as a private social dining club showcasing only the most pristine Korean beef to exclusive guests, inspiring countless modern Korean beef restaurants with its practice of serving different cuts as courses. In early 2019 the business expanded into a three-story building, where each floor operates as a different concept: a butcher shop, casual restaurant, and private dining. For a full-on Born and Bred experience, take your shot at one of the seats at the basement counter, an intimate space usually reserved for groups, where the restaurant puts on a hanwoo extravaganza featuring just about every cut of Korean beef." - Matty Kim