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"Launched when Lauren Tran was furloughed from Gramercy Tavern during the COVID lockdowns, Bánh by Lauren began as a sold-out Vietnamese American bakery pop-up known for items like her pandan coconut chiffon cake; early delivery boxes were prepared at her home and later at restaurants such as Nudibranch. I learned that Tran and her husband, Garland Wong, have signed onto a permanent bakery space at 42 Market Street at Madison Street in Chinatown, are targeting a spring 2024 opening, and are raising funds on Kickstarter; when it opens it will join bakeries like Bạn Bè in showcasing remixed Vietnamese flavors." - Emma Orlow