The Bigg Chill

Demi Lovato’s Fight With the Bigg Chill Frozen Yogurt Shop, Explained | Eater

"A Los Angeles frozen-yogurt shop that offers a wide range of options—from indulgent toppings to specialty items for diabetics, celiacs, and vegans—including sugar-free cookies from the brand Eat Me Guilt Free. The shop drew public criticism after a high-profile callout accusing it of promoting ‘diet culture’ by displaying diet-oriented products near the counter; the owner defended the offerings on Instagram and in direct messages, saying the items exist to serve customers with medical or dietary needs. The exchange sparked a broader debate about how diet foods are marketed and labeled, the difficulty of balancing accessibility with sensitivity toward people with eating disorders, and whether product placement or labeling can be meaningfully regulated to satisfy everyone. The incident unfolded during the pandemic, which amplified reactions and raised questions about the effect of celebrity criticism on small food businesses." - Jaya Saxena