"One of the most ardent members of the 00 camp is Ruby, a small shop in Potrero Hill. They pour a few wines by the glass — whatever they’re feeling like, always $12 – but the focus is bottles for take away and to drink in the space, for retail pricing plus $10 corkage. Their bottle list is notable but perhaps not for natural novices, and their rigid attitude can come off as aloof in an otherwise hospitable, welcome wine scene." - Sam Chapple-Sokol