"It almost feels wrong to categorize this as a museum shop, because it’s so much more than that. First of all, there are multiple locations throughout the city: one inside MoMA proper; another, larger one across the street; and one in Soho. In addition to a beautifully curated selection of books, posters, postcards, and editions that represent the artworks in the museum’s collection, there’s also an incredible array of hand-picked modernist home decor, tech, furniture, and accessories—from multicolored pillar candles by HAY to design-y kids’ toys even your snootiest friend would feel comfortable leaving around the house. Also: chic merch! MoMA logo hoodies and caps, t-shirts designed by Yoko Ono and Roy Lichtenstein, and special edition Vans all make for excellent gifts or souvenirs."
