"G-Rough Rome is total luxury, in that the owners have clearly spent a lot of money to make it look like they didn’t spend much money at all. The vibe at the Piazza Navona hotel is industrial-chic, with exposed concrete walls, and graffiti-style artwork on the ceilings. It’s buzzy and young, and makes you about 20 percent cooler just by being there. It attracts hipsters, and anyone interested in staying somewhere a bit out of the ordinary—but offers five-star trimmings. There’s a lively cultural calendar, with performances and installations curated by artist Guendalina Salini throughout the year; the hotel also offers ‘un-experiences’—that is, unconventional experiences in Rome, such as unique walking tours, or the opportunity to design your own handbag." - Maresa Manara
