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The World’s Top Museums Are Finding New Ways to Share Art During Coronavirus
"The Washington, D.C. museum, which welcomed more than 4 million visitors last year, has rushed to adapt to the new normal of social distancing and lockdowns along with its contemporaries around the world. The museum has launched a weekly newsletter that pushes out new virtual content, including digital education resources. It’s also making use of the hashtag #MuseumFromHome, and providing viewers with virtual museum tours of the East and West Buildings, complete with commentary from curators, as well as tours of the Sculpture Garden. Traffic to the museum’s website shot up 400 percent in the first week of closure, says Guthrie."
