"If this really is the world’s first pizza subscription service, you have to wonder what took so long. General Assembly Pizza launched in downtown Toronto four years ago with a purpose-built counter service and takeout facility designed to rapidly sate the gourmet-pizza appetites of the worker bees occupying nearby towers and lofts. As lockdown descended, founder Ali Khan Lalani noticed a run on frozen pizzas at grocery stores and put his idle team to work, figuring out how to freeze a quality pizza for cooking at home."