"Catch the Sunset at Rick's Cafe Rick's is probably the most touristy spot in all of Jamaica, but there's a reason it's listedin 1,000 Places to See Before You Die, so don't miss experiencing it at least once. Get there around 4 p.m. to avoid the crush of tour bus traffic that happens closer to sunset, thenordera couple of cocktails—Rick's serves up a myriad of options—and stake your claimon a primeviewing spot for the sunset and cliff-diving.Local divers swing from trees and drop into the surf or plummet from the surrounding cliffs, some of whichrise more than 30 feet above the sea. Even the occasional tourist will brave the jump into the water below.A reggae band adds to the animated vibe. Lest you feel like just another tourist sheep at the sunset very-happy hour, console yourself in knowing that locals enjoyit almost as much as visitors do."