The Mayfair Townhouse

"A unique hotel composed of fifteen Georgian townhouses, rich in character and whimsical art, located on Half Moon Street." - The MICHELIN Guide

"The brains behind classic country-house hangouts Cliveden and Chewton Glen have whisked up a sharp new city offshoot for any of their loyal troupe of guests wanting to overnight in a London hotel. But there’s no whiff of a rural familial connection. Instead, the Half Moon Street address pays tribute to the frilly artistic folk of the 19th century: there’s a playful dose of Alice in Wonderland meets The Importance of Being Earnest (the play is set on the same street), with nods to the flamboyance of Oscar Wilde’s characters and quirky colored graphic art referencing motifs from down the rabbit hole. It could all add up to something distinctly gimmicky but a sense of restraint and a Claridge’s-like appreciation for Art Deco has resulted in rooms that are moody, masculine and smart. Some have a tiny quiet garden terrace to retreat to—a rare thing indeed for central London—while others major in marble. The building spreads grandly across 15 converted Georgian houses, a few Grade II-listed, and a lucky handful of the jewel-toned suites come with views over leafy Green Park below. But the real high point is The Dandy Bar on the ground floor—a shiny mirror-and-plush-leather speakeasy serving up a smooth menu of cocktails alongside dishes such as chicken cobb salad and steak frites. If you can prise yourself off your bar stool, Shepherd Market with lovely Kitty Fisher’s restaurant is just around the corner, the Royal Academy is a brisk 10-minute walk down Piccadilly and 5 Hertford Street is a late-night stumble away. A brilliant new spot in a location that already knows how to have fun. Price: Rooms from around $687 per nightAddress: 27-41 Half Moon St, London W1J 7BGClosest tube station: Green Park" - Condé Nast Traveller, Steve King

"While certain other parts of Mayfair are far too rich to have a discernible personality, this hotel is up to its neck in colorful, memorable character, making much of its Oscar Wilde associations and packed with whimsical art and design objects." - MICHELIN Guide

"While certain other parts of Mayfair are far too rich to have a discernible personality, this hotel is up to its neck in colorful, memorable character, making much of its Oscar Wilde associations and packed with whimsical art and design objects." - MICHELIN Guide

"The Mayfair Townhouse is not one Georgian townhouse, but an entire row of them, fifteen in all, on the eye-wateringly posh Half Moon Street, adjacent to Green Park. And while certain other parts of Mayfair are far too rich to have a discernible personality, this hotel is up to its neck in colorful, memorable character, making much of its Oscar Wilde associations and packed with whimsical art and design objects, many featuring the fox motif that’s the hotel’s graphic mascot." - MICHELIN Guide