14 Postcards
Nestled in the East Village, Sobaya specializes in hand-cut soba and udon noodles, served in flavorful soups and accompanied by fresh sashimi rice bowls.
"The house specialty at Soba-ya is, unsurprisingly, soba. They make the buckwheat soba noodles in-house, and there are a bunch of hot and cold varieties to choose from. But we tend to go for their rice bowls. Get one with tuna or salmon sashimi, and it’ll be like that bowl of poke you just had for lunch but without the unnecessary fried onions and spicy mayo all over the top. Soba-ya is in the East Village, it’s casual and reasonably priced, and waits usually aren’t too long on weeknights." - hannah albertine, bryan kim, will hartman
"When you stack New York against LA, New York has plenty going for it, for sure. We have reasonable public transportation, actual seasons, the ability to get wasted on a weeknight without much consequence, and far fewer friends begging you to come see their improv shows. One place in which New York is beat, however, is in the raw fish over rice bowl category. Before you say, "Uh, what?" hear me out: I know, you're used to hearing about LA's burritos and their Korean food and their outrageous chef's choice sushi dinners. But head to the west coast these days and you'll find an abundance of simple sashimi rice bowls and Hawaiian "poke bowls." You'll find them in various Japanese restaurants and in a number of competing fast casual "Chipotle of raw fish rice bowls" places, and there are even food trucks dedicated to them. They're everywhere, and they're delicious. On our last trip to LA, we ate five. For reasons we can't quite understand, the craze hasn't hit New York yet. So when we find ourselves intrigued by the idea of eating raw fish over rice for lunch or dinner (AND WHO DOESN'T), we head to Soba-ya, a little traditional Japanese restaurant on 9th Street. As the name indicates, the restaurant's speciality is soba, and that's very good here too. A man makes the soba fresh from a glassed-in station at the front of the space a couple times a day, and if you're lucky, you'll get to watch him do it from start to finish. So by all means, order a bowl of soba -in a soup with a bunch of stuff thrown in or cold and topped with a few light toppings. You'll be happy. But what we keep coming back for here are the rice bowls. There versions topped with chicken or eel, but the raw fish is where it's at. The fish is extremely fresh, and for $10-$20 depending on size, also a pretty good deal. Is it the best iteration of raw fish over rice in New York City? Who knows. Maybe not. But it's the one we find ourselves coming back to on random Wednesdays for easy, reasonable, not unhealthy dinners. Until we get on another plane to California, we'll see you there. Food Rundown Maguro Yamakake Given the quality of fish, any of the raw fish appetizers are a sure bet. Soy-cured tuna comes on top of grated mountain yam here. Just know it's a funky, slightly slimy texture if you haven't tried mountain yam before. Sake Oyako Don Our top pick, this bowl comes with pieces of salmon sashimi and salmon roe. Pretty self explanatory. Always fresh and always satisfying. Spicy Salmon Tartar Don If you come from the spicy tuna/spicy salmon roll with avocado school of sushi (and don't we all), here's your jam. Chirashi Cold Soba If you're interested in the soba side of the menu, you can't really go wrong in any direction, but if you're looking for something a little different, try this one: the cold noodles come with crispy fried sardine tempura, egg omelette, mushrooms, fried tofu, and a fish cake." - Hillary Reinsberg
"This popular spot nestled in the East Village’s Little Tokyo has a particularly varied selection of deftly prepared, pricier sobas, offered in three portion sizes and price points. The Kinoko, filled with shimeji, enoki, and shiitake mushrooms, is a standout, while the curry nanban and stamina, filled with fried chicken and garlic, are heartier choices. Pop by between 5:30 p.m. and 7 p.m. Monday through Thursday for a $22 early bird dinner special, comprised of an appetizer assortment, tempura mix, option of soba or udon served cold or hot, plus inari sushi and vanilla ice cream covered with strawberry sauce." - Alexandra Ilyashov
"Soba-Ya specializes in soba noodles (which they make on the premises), but we especially like the rice bowls here. They come with stuff like tuna sashimi, spicy salmon tartare, or shrimp tempura - and you can get them in a few different sizes, depending on how hungry, bored, or upset you are." - bryan kim
"There are a ton of Japanese restaurants that line this stretch of the East Village, so why Sobaya? Why not Sobaya, its ultra-dedicated patrons would argue, for the buckwheat soba, as well as the hearty udon on tap here, are consistently off-the-charts good. Co-owner and mini-mogul, Bon Yagi, favors authenticity over flash in his establishments. And here he employs that traditional aesthetic to sweet perfection—along with a graceful, but simply appointed dining space; and quiet, well-timed service. A meal might begin with uni and grated mountain yam, kissed with wasabi and crispy, toasted nori. Then, transition to a seasonal noodle dish like warm soba mingled with plump, pickled oysters, mountain yam, cilantro and tempura root vegetables." - Michelin Inspector