Paramount Coffee Project

"It’s safe to say that the true center of Friends wasn’t the whole Ross and Rachel thing, or Monica and Chandler, or even all those times that Joey ate things. The real thing at the heart of the sitcom we watched throughout childhood (and again on DVD in college dorms, and again in late-night Netflix binges) was Central Perk. Like clockwork, the whole gang would show up to hang out on that big couch, sip giant cappuccinos, and probably listen to Phoebe sing “Smelly Cat”. Walk into a coffee shop in LA and this is not the scene you’ll be greeted with. Instead, you’ll find an army of laptops and humans wearing headphones, putting together the business plan for their wellness app or working on a script they swear Scorsese told them was “a great idea.” There might be a few people actually speaking to other people, but they’re probably there for a meeting anyway. The coffee shop as hangout spot - not second office - is virtually extinct in this town. But Paramount Coffee Project on Fairfax is one of the few exceptions. photo credit: Holly Liss Paramount is the second cafe from a bunch of Australians who know their way around caffeinated beverages (the first is in Sydney). They’ve brought a very Aussie version of the coffee shop - a daytime place for great coffee, great food, great hangs, and no work - to LA. So instead of lining up to place your order before hanging around awkwardly to wait for your coffee, they do full table service, as well as a full menu of breakfast and lunch offerings that are available all day. Sure, there’s no massive couch (just a bunch of small-ish tables and a cute patio out the back), but you’d also feel kind of weird pulling out your laptop here. So if you can’t work, what should you be doing? Eating. There are standard breakfast things - avocado toast, shakshuka, soft scrambled eggs - but also some more creative options, like burrata on toast and, in a nod to their roots, a vegemite butterscotch milkshake. Whatever you choose, everything looks and tastes like it comes from a much fancier restaurant. Make sure you order a coffee too - the flat whites here are some of the best in the city. Don’t show up to Paramount Coffee Project with your laptop in hand and expect to be there all day writing that pitch you just know Bravo is going to love. That’s not their style. Go for a hang and to eat some excellent food and maybe, if you’re lucky, Joey will be there too. Food Rundown The Paramount This breakfast sandwich served on an English muffin used to be called the McParamount, which basically sums it up. Get it and wonder why you’d ever use the drive through ever again. Avocado On Toast You could paint a very nice picture of this avocado toast - all those cute radishes and micro herbs and that perfectly dripping egg. Except it tastes good and you ate it in about two seconds. Who wants a painting of a piece of toast anyway? Burrata On Toast There’s burrata on the menu, so you’re probably going to order it. This one comes on toast with poached eggs, spinach, and dukkah. You can add bacon, but it actually doesn’t need it. Shakshuka Not otherworldly, but also not boring, though it could be a bit spicier. PCP Grain Bowl The thing to get when you’re not “doing” meat right now. It’s light and kind of refreshing, but also makes us miss bacon. Surgeon-General’s note: does not contain the drug known as PCP. Crispy Chicken Sandwich A fried chicken sandwich that somehow feels light. It’s breaded, not battered, and the wasabi mayo is potentially the best thing about it. If you don’t want that light feeling, add an egg and a ‘slab’ of bacon. It’s the power move. Vegemite and Butterscotch Milkshake This is not in the slightest bit authentic - most Australians would throw a drink made with vegemite back in your face. Vegemite belongs on toast. But the salty-sweet thing going on here is way better than we thought it would be." - Jess Basser Sanders

"Coffee Concept Café A new addition to the old Paramount studios building—also occupied by the Golden Age Cinema and Bar downstairs—the Paramount Coffee Project is just as its name suggests. It's a concept café that sources great beans from all over the world and serves patrons the latest in coffee geekery. The place looks more like an airy French bistro than a testing grounds for proper extraction and dripping, but hey, why not have your coffee and eat great food too? In this case, you should eat the waffle with dulce de leche, toasted hazelnuts, and peanut butter ice cream. Unlike most Sydney cafés, the PCP doesn't have a loyalty with any one roaster; the staff tries beans processed all over Australia and constantly brings in new favorites. They also bring in their favorite coffee companies from overseas (the Coffee Collective from Denmark, Glanville & Babinski from Los Angeles ) to do weeklong café takeovers. Follow these guys on Facebook to keep up with what's next."

"Opened in April above Paramount Coffee Project (a bustling café with fabulous avo toast and eggs) in central Surry Hills."

"The DTLA location of Paramount Coffee Project doesn’t hit you over the head with unnecessary themes or handsome surfer-waiters who will call you mate five times too many. Like the first one on Fairfax, PCP is an excellent cafe, on par with the daytime spots you’d find in Sydney and Melbourne. The space in DTLA’s Row is huge, with big windows that open up onto the street, and a surprisingly big mid-week lunch crowd considering that the development is still half-empty. The entirely new menu is a good mix of breakfast-y stuff like coconut oats and sweet or savory dutch babies, and lunch options like a tea leaf salad, a classic Australian sausage roll (that’s ground meat wrapped in puff pastry), and uni toast. But whatever time of day you’re here, make room for the breakfast sandwich with curried egg salad and house-cured ham. And obviously a flat white." - Jess Basser Sanders

"Launched in 2013, PCP champions exceptional Australian and international roasters and represents farmers and brewers. It's the brainchild of Jin Ng of Paramount House, Mark Dundon of Melbourne roaster Seven Seeds, and Russell Beard of nearby brother café Reuben Hills. Alongside coffee—from espresso blends to espresso of the day, filter, and iced batch brew—you’ll find tea, herbal tea, milkshakes (including a PCP coffee shake), cold-pressed juice, and sodas. Iced coffee and chai lattes suit hot days." - Sophie Davies