Naegelin's German Bakery

The historic bakery is situated in the middle of New Braunfels' downtown. It's been around for well over 100 years. The staff here is wonderful. They're very friendly, efficient, and helpful. If you're looking for something special, they can make it happen. The number of different pastries that are available is pretty amazing. It seemed like that had everything imaginable: Cakes, pie pies, cupcakes, cookies, donuts, turnovers, cinnamon rolls, bear claws, muffins, strudels...you get the picture. The cakes and the pies looked the most delicious. Unfortunately, I didn't have any of those. None of the pastries looked particularly good. I can't explain it but they just looked flat. They tasted that way too. Too dense for my liking, not flaky or fluffy. I was disappointed and surprised. The coffee was good. There are small picnic tables in front of the bakery and on the side of the building. It's very cozy. There was plenty of parking on the street and a smaller parking lot next to the bakery. There's also a drive-thru where you can pick up your orders on the run. I'm glad I visited saw this historic bakery. I don't think I'll be back for pastries again. I would like to try one of the cakes, pie, or macaroons if I ever come back.

We decided to make the trip here from Missouri after watching the YouTube show Roadtrippers about New Braunfels. The pastries were delicious and worth the drive!

German Bakery in New Braunfels with traditional German and non-German tasty treats. Non-polished old school bakery. Went there later in the day and they still had a good selection to satisfy your sweet tooth. A good selection of fresh bread too. A wonderful assortment of macaroons; you'll be taking some home. Maple glazed cinnamon sticky bun is to die for but here comes the sugar coma and stop by the pickle store next door. Enjoy!

The cake they made for my wedding was perfection and didn’t break the bank. They worked with my budget and even added special touches that I didn’t originally think of. Plus the cake was tasty, not too sweet and delicate. The raspberry filling it was divine. Thanks guys for being an awesome part of my wedding day.

I received the chocolate pie for Valentine’s Day, and it was very good. Along with the other mixed treats that we got from the bakery. Very cool to visit as it’s the oldest bakery in Texas.

Naegelin's German Bakery is a true gem in Texas, offering a delightful array of baked goodies that will make your taste buds dance with joy. From their mouthwatering strudels and bear claws to their heavenly cookies, breads, and cakes, every bite is a flavorful journey worth savoring. As the oldest bakery in Texas, Naegelin's has stood the test of time, and it's no surprise why - their commitment to quality and tradition shines through in every delectable treat they offer. After all these years, no one has managed to surpass them as the best bakery in Texas, and it's easy to see why. If you haven't experienced the magic of Naegelin's yet, you're truly missing out on a legendary culinary experience.

You step back in time! We loved the old-fashioned bakery. You can taste the genuine ingredients. They definitely kept their original recipes. It’s truly a one of the kind experience! If you’re in the area, or if you’re planning to drive by…. Stop in! You won’t be disappointed!

It's neat because it is the oldest bakery in TX; however as someone who worked in bakeries/food service for 12 years, their product isn't great. I assume the recipes haven't been changed much? The banana bread pound cake, coffee cakes, and kolashes are super good. Unfortunately most of the pastries and all the cupcakes are super dry. The saddest chocolate cookie I've ever tasted, which I feel like a chocolate chip cookie is hard to mess up? My 4 and 3 year old won't eat their chocolate chip cookies if that says anything. Worth going to experience the oldest bakery in the best part of town, but trying other bakeries are worth it.

Yes yes, oldest bakery in Texas since 1868. Is it actually good though? Well, yes I certainly think so. Are they the best baked goods I've ever had? No, but it was still good! We got some savory and sweet items on our stop here. I'm more of a savory guy so I really enjoyed the kolaches, especially the bratwurst and jalapeno sausage. We also got one of the sweet rolls and tea ring coffee cake. Both were a bit more sweet for my liking. Nonetheless, they were still good. Other than that, we had good service from one of the gentlemen behind the counter. Would I come back again? Maybe if I was bringing other people. I mean it's the fact that this is the oldest bakery in Texas that brought me here in the beginning, but I think there's plenty of other local businesses in New Braunfels that I would want to check out before making Naegelin's a must-go-to.

I asked them to make my retirement reception cake with this design and they nailed it! It looked amazing and most importantly it was delicious! The price was very reasonable for a custom cake for 100 people.

The food was great and the waitresses were able to quickly organize our orders. Makes my stomach rumbling when being served. Good time for my husband and I. We will be back. --KB in Blanco

Nice little store with big taste. I was quickly served an entire cherry strudel (about $50.00) to bring to Thanksgiving. Ambiance included a small outdoor cafe

What?!? How have I never left a review??? I come here at least twice a year when visiting the e boyfriend's hometown. The oldest bakery in Texas boasts some of the finest baked goods on the planet. German heritage at its finest. Always the best service. Such a fun and inviting hometown space. Gingerbread people year-round? Heck yeah!!!

Being a tourist for a day in New Braunfels, our first stop was one of the oldest bakeries in Texas... Nargelin's! We were able to park right up front, walked in, and our eyes were immediately drawn to all the scrumptious goodies behind the display counters on the left and the packaged goodies on shelves towards the right). We waited in a small line ( I understand it can get pretty busy), and mentally made a list of what we wanted to order. What made Naegelin famous is their apple strudel, so no doubt we ordered it...in addition to their sausage kolache, bear claw, and strawberry kolache. Absolutely loved the apple strudel! Fresh chunks of apples, a bit of cherry for color, and a hint of coconut. These small additions made this strudel stand out from the usual run of the mill. The bear claw was not my fave and not what I had envisioned. Presentation and taste was more along the lines of a pop tart. Besides apple strudels, they sell a variety of breads, doughnuts, cupcakes, cookies, pies, macaroons, and kolaches. Service was quick, and the ladies behind the counter were sweet.

I have been going to this bakery for at least 20 years and the quality has really suffered in the last 4 years and the prices are expensive, for example 4 pretzels for 17 dollars - was 11 Jan 2025. This was my last time there, I will make my own pretzels now.

Oh wow! I went in for a couple of breakfast pastries and left with 4 bags of different treats! It was so hard to choose between the wide variety of items on sale. It was interesting to watch customers order, knowing specifically what they wanted. It gave me insight as to items to purchase. My favorite items were the cherry fried pies and the cherry strudel. The crusts were flakey, and the cherries tart. Delicious! My friend fell in love with the cream horns--very light and crisp. Next time I'm in New Braunfels, I will be back.

Bakeries have largely disappeared from the American landscape. Like the butcher shop, most bakeries are now inside of the supermarket, and they simply don't hold a candle to the local stores that used to dot the downtown districts of most cities. When I heard about the "oldest bakery in Texas" I figured I'd better visit and see what it's all about. Naegelin's is located on the main drag in New Braunfels in the building it moved to around 1870. The bakery has a pretty broad selection of goods including kolaches, bread, rolls, coffee cakes, cookies, donuts, macarons, strudel and other goodies. We got there on a Saturday morning at the end of a fairly long line, but thankfully it moved quickly due to the fast counter service. We really enjoyed the strudel, flaky with a light drizzle of frosting on top and filled generously with fruit. We tried the apple and cherry varieties and both were good. Chocolate eclairs were perfectly sized with delicate layers of pastry filled with a creamy and featherlight custard. The macarons stood out with their excellent light crispness on the outside with a delicious tender inside. The black eyed susans were okay, a bit thick on the dough but the flavor and sweetness were excellent. One quality that stood out about all of our selections is that the pastries are not loaded down with tons of sugar as you get from the supermarket bakeries. These almost had a European feel to them as my experience indicates they use less sweetener in their baked goods generally. By mid-morning, the bakery had start to run out of certain popular items so you are advised to come in early. They open at 6:30 am. Recommended.

Well, I consider their baked goods to be pretty enjoyable, my favorite ones are the chocolate-hazelnut croissants. I don't go there often unless if I'm going to a ballet performance at Brauntex Theatre and have to wait for the theatre to open. It's small, but it's quiet and their staff are sweet and I appreciate their hard work to make it a lovely cafe/bakery experience. (I'd give 5 stars but I gave it four stars to be fair)

Great old bakery, lots of good German style baked goods. We stop by every time we are in the area. Especially enjoy the iced molasses cookies

We had to stop at the oldest bakery in Texas, opened in 1868. We are in the German settlement area of Texas and the town of New Braunfels has maintained their strong German roots. The cherry strudel was the best I've ever had and probably one of the best desserts I've ever tasted. Good thing I bought a foot long piece. At the risk of sounding like a food review I'm going to tell you that the crust was light, flaky and delicious. The filling was tart yet sweet and probably in-house made because the cherries were big and flavourful. I also enjoyed a "Rosebud" which was similar to a doughnut although the breaded portion was yellow. Maybe they use corn flour, I don't know but it was delicious as well. If I can finish a foot long strudel in the next week, I'll be back to get some for the road.

Delicious!! We got the kolaches and apple strudels. Everything was great and the line moved fast on a Saturday morning. I wouldn't recommend getting coffee at Naegelin's, it was pretty bland and watered down.

Great items and a fun discovery. We will be back to try new chocolaty items next time.

Over priced and not the best bakery in town that is for sure. Seems like they have become more of a tourist trap than the old bakery they use to be.

I popped in for some sweet things and kolaches. We got the regular kolaches and they were the best we've had since moving out to the Canyon Lake area last Spring. Look forward to trying the jalapeno ones next time since they were out by the time I made it in that day. I also couldn't resist getting a cinnamon roll to try and it did not disappoint.

Oldest bakery in Texas and worth the stop! Many delicious treats to choose from and nice souvenirs ! Service was fast! And very clean and cute !

I'm told that this is the oldest bakery in TX. Well, the sign says it anyway. I sampled a few of my favorites: cookies of multiple varieties, sprinkled donuts and a cream cheese pastry. The cookies were solid but the filled cream cheese pastry didn't have a ton of flavor & lacked any substantial filling, and the donuts were rather dry. Really nothing spectacular or mind blowing, to me, rather garden variety quality I'd probably find at any supermarket bakery. Glad I went here for the novelty alone and to support a local staple, though it's a one and done deal for me.

Good bakery but not the best. Apple strudel was more like a baked pie. Ginger bread men were dry and hard.

After reading so many reviews and articles about the "oldest bakery in Texas", this place was one I had to visit... especially after my favorite German bakery in New Braunfels closed. My dad and I ventured to New Braunfels and decided to stop her for coffee and dessert. Inside, there was no formal line and they were just helping whoever grabbed their attention next. I was expecting them to have more German treats behind the counter (my parents are from Germany), but it was mostly donuts, cookies and regular pastries with a few streusels. Upon getting to the front to order, I ordered the following: - Lemon tart: The lemon filling looked very processed and bright in yellow but since lemon tarts are my favorite, I had to try it anyways. First bite confirmed what I thought.. very artificial tasting and not worth ordering again. - Apple streusel: Soft and tasty but not very authentic to what you'd find in Germany. Tasted more like a soft apple pie. - Coffee: You get to go cups and are then directed to coffee that has been sitting in a warm canister for hours. For $3+ per coffee, I also think the refills should've been free. I asked for fork, knife and napkins as the stand where they would usually be put out was out (I could tell from the sign), but was told they were out of all of the above. At 11:00AM on a Saturday, that's a bit ridiculous to already be out. Lastly, I have to mention the cleanliness. The trashcan was overflowing in both the store and in the restroom. People were starting to put their trash on the shelves where there baked goods for sale are... its gross. Sadly this place wasn't worth any of the hype and is not a place I would visit again.

I know this is a classic bakery in New Braunfels, but I was honestly left disappointed. Everything seems so dry and flavorless. I expect soft cookies not crunchy dry ones I could get at Walmart. I think this place is more name than quality.

Some of there products are good , some are not so good. WAY OVER PRICED, explains why there are no prices revealed anywhere in the bakery !

HOW are these Cherry turnovers so incredibly delicious?! It makes no sense. I'm so sad that I love so far from this bakery. If you're ever around, be certain to stop in and grab a box of apple/peach/cherry turnovers. They aren't overly sweet and the texture of the layers are unbelievable! I wish I had a picture to share, but I ate it!

Neat little bakery in the historic downtown area. The service was fast and super friendly. On this trip I got the apple and cherry strudel with both being excellent but maybe the star of the trip was the smoked sausage and cheese kolache. The fruit kolache was just average to me but overall the experience was fantastic, would highly recommend.

This place has been in business since 1868 and is the oldest bakery in Texas. Strudel, donuts, German pretzels, gingerbread men, not to mention beautiful and tasty cakes and pies. Kids love their happy face cookies! They have a drive through too. There is sitting in the front facing the square and also on the side patio. Customer service is always pleasant. Coke for donut holes and kolaches too.

Service was awesome, however bought "fresh" tortillas from on top of their bakery counter (assuming their freshness) took them home and late that same morning my wife informed me there was mold on them. While I can take them back, I will not be going back to that bakery.

A cute local bakery in the middle of New Braunfels downtown with a rustic wood look inside. Once you walk inside the bakery you see full selection of many desserts donuts kolaches full size pies cupcakes bread tortillas pretzels. You are surrounded by tasty carbs!! Which I don't mind at all! The lady greeted me right away and she was super sweet. A very wide selection of bakery items. I got some donuts pretzels cupcakes kolaches jalapeño sausage n cheese which tasted excellent good bite to the sausage and spicy, so good. Donuts was flaky and soft. Carrot cupcakes was sweet cinnamon tasty. Support local business

Disappointed in the quality of everything. Peach strudel was underbaked and pale. No brown, shiny crust on anything in the store. Donuts were dry. Gingerbread man lacked flavor. Pretzel was flaccid. Everything on the shelves and in the cases looked like it was from a basic grocery store bakery section. The prices were cheap, the service was friendly, and it's a local place, but I still wouldn't bother.

Obviously, I had to pop into the oldest continuously operating bakery in TX (since 1868). We were told that they are known for their apple strudel. My SO isn't a fan of anything apple so we got a cheese danish and a sweet German pretzel. Pretty good. We both would have preferred some sort of savory pastry but didn't see any (it's possible that we missed it). The vibe in here was really welcoming and the service was very friendly. They have a parking lot but if it's full or if you plan to walk around downtown afterward, there is free street parking nearby. If I recall correctly, we parked on Tolle Street, by the little park.

To everyone in the comments with a negative review....most of you complain about the cookies or utensils. I'm just confused why anyone with a critical palate would go straight for the cookies when there are so many incredible pastries to chose from. The pastries and assorted breads are, at worst, incredible.

We were in New Braunfels on vacation and visited the bakery after hearing about it for years! We were sooo glad we stopped in.... I can honestly say that their kolaches are the best I have EVER had! We purchased an array of things and it was all extremely fresh and super tasty! I wish they shipped their kolaches because I would be a frequent buyer!

ABSOLUTELY DELICIOUS! Someone brought these to my work function and all I had to say was WOW! These were so yummy and I couldn't get enough of them! Plus look how big they are! You will not go wrong with these!

First time to eat here. We did not know what to get as the menu is VAST. So many desserts to choose from. I was in heaven. We just purchased a lot of different pastries and had a pastry party. Cutting them all up and sharing. All of the pastries were amazingly delicious.

We started going tubing in New Braunfels back in 1985-1986 and went every year during Memorial weekend. Stopping for Cherry strudel was a highlight of the trip. Now that I'm old and a grandfather I take my kids and grandkids here also. The food has always been amazing quality and the staff is always friendly and go out of their way to help. If you don't stop here you're definitely missing out.

Absolutely incredible place. Been going since 1980 and still try to get by there going from Dallas and Houston. Yea Apple strudel.

Every time we visit family in New Braunfels, one of first stops is Naegelin's! I could buy up the whole shop but go for the cinnamon buns. This time my son had me try the cream puffs and the apple/cherry strudel. Both were terrific!! Don't miss Naegelin's if ever in New Braunfels. Great service too.

Even though it's the oldest bakery in new Braunfels; it's horrible! The pastry's are hard and very artificial, service and cleanliness is non existent, so disappointing that it should be treasured and cared for but it's quality is nonexistent; sure wish we could have a decent bakery. Or genuine German treats. Staff looks irritated to have to be working there.

Variety of baked goods. We got 4 yummy pastries and 3 macarons for under $14. Staff is also very friendly and helpful!

Looking for tasty treats, definitely can find it here! It's a quaint bakery with tons of staff ready to help. Stopped by here after watching a YouTube video about this bakery and it did not disappoint. We walked out with a pecan nut roll (I think that's what it was called), lemon kolache, cherry strudel, apple turnover, and a cheese coconut coffee cake. The fav of this visit was the lemon kolache and pecan nut roll. The apple turnover was a little undercooked for what we like, but still very tasty. The cheese coconut coffee cake is a nice treat in the mornings.

The website descriptions of the pastries and reality don't correlate. Store items looked dry and tasteless. They don't have prices listed so who knows what they charge. The people working there were rude and didn't look like they wanted to be there.

Put this on your list when visiting New Braunfels! Apple strudel is a must! Great for gifting as well.

Oh my! Love it. Walked in shortly before closing and asked what the lady behind the counter recommended. She told us that the strudel is very popular. That convinced me to order the cherry strudel. Best I have ever had. So glad this is 600 miles from my house. If it was closer, well it wouldn't be good for my health.

A cute little, big bakery in the heart of NB. This bakery is located just before the traffic circle. They have a small parking lot next to the pickle store. They also have a drive thru! Allegedly this is THE OLDEST bakery in town. You can tell that everything they bake is homemade with love. Lots of cookies to choose from and bread. What is interesting is that they supply the burger buns for Muck & Fuss, I love how all the local restaurants and stores use each other's products. Anywho, this place is nice to visit if you are craving sweets or bread. They also can make custom cakes and sugar cookies. Highly recommend. To swing by and check out what they have.

Friend apple pie and Apple strudel were very good. Cute location and happy & helpful staff made the visit worth the trip!

We were really looking forward to some delicious pastries from the oldest bakery in TX. We bought apple strudel, apple kolache, pecan cinnamon swirl, and one other thing we thought was like a donut filled with a fruit filling. Every single one was dry and lacking flavor. Extremely underwhelming and disappointing. New ownership perhaps? The server didn't even know the names of the items or what they were.

Oh, if you love authentic strudel and other Austrian/German goodies you MUST go to this bakery. Of course, they have regular bakery items but do not pass on Strudel. The truth is, most folks don't understand that particular pastry. We also splurged on cookies, french rye bread, cream horns, and more. There were so many varieties of homemade baked goods it was impossible to not overspend and overeat. We plan on going here from SA on a periodic basis. It is too delicious to not return. A good rule of thumb is to arrive early because items sell out quickly, very quickly. Also, you can order and have items shipped online if you live out of state. Do yourself a favor if you go here, do order at least the cherry strudel, you will not regret it. And the sprinkle cookies, JUM JUM! Again, get here early!!!

Staff is really nice but the baked goods are just alright. I'd rather go elsewhere. I had an eclair that tasted a little stale and a kolache that was sub par. Been wanting to try this place for a while and kind of disappointed. We won't be going back.

Finally got to try the famous Naegelin's! This place didn't disappoint! So many wonderful sugary options. I came on a Thursday mid day and it wasn't crowded at all. (I also went back on Friday morning on my way out of town hehe.) Small place but super easy to find and parking was a breeze. I feel like you can't go wrong with anything in the case! Do not leave New Braunfels without stopping here!!

It was okay. When we arrived, they were mostly out of everything besides from cookies. The staff were all just hanging out behind the counter chit chatting, and then when one walked to the back, they'd all walk to the back. The front girl forgot an item we wanted, but luckily she didn't charge us for it.