Goodhood

Clothing store · Spitalfields

Goodhood

Clothing store · Spitalfields

3

15 Hanbury St, London E1 6QR, United Kingdom

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Highlights

Designer streetwear, shoes, and homeware from curated brands  

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15 Hanbury St, London E1 6QR, United Kingdom Get directions

goodhoodstore.com
@goodhood

$$$

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15 Hanbury St, London E1 6QR, United Kingdom Get directions

+44 20 7729 3600
goodhoodstore.com
@goodhood

$$$

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Last updated

Oct 11, 2025

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@goop

"This clothing and lifestyle store has expanded into a new two-story space, which feels like it came straight out of Copenhagen. In this trendy part of town where stores come and go all too often, Goodhood's staying power is due to the owners being, since 2007, arbiters of East London style, constantly refreshing their mix of streetwear essentials from brands like Wood Wood, Nanushka, Peter Jensen, and MM6. Last year, they expanded their concept and went into furnishings, bringing Nordic brands like HAY and Muuto to East London. So popular is their aesthetic that they're now busy helping other companies find their voice through Goodhood's graphic and branding agency."

The London Hipster Guide
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@goop

"This clothing and lifestyle store has expanded into a new two-story space, which feels like it came straight out of Copenhagen. In this trendy part of town where stores come and go all too often, Goodhood's staying power is due to the owners being, since 2007, arbiters of East London style, constantly refreshing their mix of streetwear essentials from brands like Wood Wood, Nanushka, Peter Jensen, and MM6. Last year, they expanded their concept and went into furnishings, bringing Nordic brands like HAY and Muuto to East London. So popular is their aesthetic that they're now busy helping other companies find their voice through Goodhood's graphic and branding agency."

The East London Guide
View Postcard for Goodhood
@itstherealjeff

East London stalwart Goodhood has firmly established itself as one of the capital’s must-visit locations with its menswear, womenswear and homeware offerings. The retailer features a wide array of brands ranging from staples such as Dickies, Stüssy and Stone Island to high-end labels including Marni and various COMME des GARÇONS brands. Additionally, Goodhood is a key location for sneaker releases and its own collaborations with some of the brands from its roster.

London
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Radiate Repeat

Google
This review is based on the interior of the shop and range of products, personally I haven’t bought anything from here online or in I store but love the interior decor. There is a great selection of products, some out of my process range but it’s an excellently curated shop. You’ll find books, cool clothing from a range of brands and artwork 🖼️ It’s a cute shop to peruse and if you’ve got the cash to splash to buy some gifts for yourself or friends.

Talia Henson

Google
Absolutely the best shop in Shoreditch! The clothing and homeware selection is fantastic—everything is top quality and beautifully curated. The atmosphere radiates nothing but good vibes, and the staff were incredibly helpful in finding me the perfect pair of shoes. I genuinely and highly recommend this place to anyone visiting the area. I’ll definitely be back soon!

Alice Catarama

Google
A hop store in my old neighbourhood, I like there with atypical stuff if you like to be different

Em CY W.

Google
Goodhood is a fantastic store in the neighbourhood, offering a great selection of cool and fashionable clothing and homeware. I recently bought a water bottle, but unfortunately, the packaging glue left a residue that couldn’t be removed. Without a receipt, I went back to the store, and the staff were incredibly helpful. The manager kindly offered me a replacement or store credit, which I really appreciated. While I can't speak to their online ordering system (seems to be the main complaint here), my in-store experience was excellent. Would recommend shopping in person!

Analiese Barnes-Classen

Google
very cool store with a lot of brands you may only otherwise see online. however i visited recently and they sold me a perfume that was already opened and i didn’t notice until days later when I went to open it myself, which is a bummer considering they charged me full price.

Sudiksha Jimi

Google
Don’t buy from them online! Sooo bad, I ordered shoes from them and paid express delivery, never got my shoes. After the initial confirmation of the order, I got a email 3 days later saying there is a delay, this I didn’t have any problem with. 3 more days they said my order should be on it’s way (and that I should expect another email with the tracking number for the delivery once it’s sent). The thing is, I didn’t hear anything from them after this, it was honestly something I’ve never experience before. This company literally went awol on me, I emailed them 3 times, also contacted them from their website, even went as far as using a different email to contact them. I had to get a refund from my bank. Even from dodgy sites I’m able to get ahold of the seller, this I so totally don’t get and I was extremely disappointed by my experience. If there is something u like that u buy online from them, good luck lol, I hope u get ur item.

Richard Leake

Google
Faultless transaction by Goodhood. I was a first time buyer of some spiffing Korean streetwear items. Despatched swiftly and delivered by the good folk at DHL. An all round 10/10. Thank you.

Olivia Davy-Hoffman

Google
The store might be lovely and inviting but the customer service is lacking. Their online platform non existent. I’ve purchased an order from them two months ago and still no responses from customer services. I’ve resorted to direct messaging on instagram - Goodhood’s ig as well as commenting on an image also contacting Jo Sindle CEO. No response from either, I’d advised not to buy anything online from this store. Really disappointed as they used to be very good completely gone down hill. The Trustpilot alone shows the lack of empathy they have for their customers.
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Colleen C.

Yelp
Goodhood grows up! I had popped my head in a few times at Goodhood's small East London outpost (formerly on Coronet Street, tucked away just off Hoxton Square) -- but they've now moved to these much nicer, much larger, much posher digs on Curtain Road. I was pleasantly surprised to find that this new location boasts a large lower level (with kids clothes! and lighting! and cosmetics/products!) as well as the main level with men's and women's fashion. Goodhood is a very popular lifestyle brand (just check out their following on twitter/instagram/facebook) -- and one can see why. It's very hip. I didn't find anything on this particular visit. The clothing isn't quite me. It's also very pricey. The kids clothes are cute, but anyone with an actual child realizes that it's an unnecessary expenditure to buy duds that get covered in food/drool, etc. I'm sure non-parents could buy these as gifts though! I'll be back to explore the cosmetics/product lines and homewares though...also very fond of their jewelry. Similar designs to Start nearby. Summary: great if you are looking for a unique gift or for something special for yourself or your home. Fun to have a poke around. I can't pull off most of the fashion but could def be convinced with some of their home items or beauty stuff. Also, everyone was friendly. A nice change for a boutique in Shoreditch!
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Nick L.

Yelp
Was previously a regular customer at GoodHood for a number of years. My wife bought me a baseball cap from there for Christmas. I returned it today (Jan 8th, purchased Dec 15th) and they wouldn't take it back, even for store credit. Had it been purchased online, they would have had to under UK law, but it seems their returns policy on the website does not adhere to that either: https://goodhoodstore.com/deliveries-and-returns. They state here items must be returned within 14d of SALE, when actually UK law dictates that notice must be given within 14d of RECEIPT, and items returned within another 14d (28d of receiving items in total) There are plenty of other places that stock the brands that they do for a fraction of the price, and that allow 28d for returns. I genuinely thought I was supporting a local multi-brand store by buying from GoodHood, but it seems their policies are not customer-centric. Shame, nice range.
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Brittany B.

Yelp
This store has a lovely layout, very conducive to browsing through ALL THE THINGS. They have the softest of shirts, and some amazing smelling candles and lotions. The women's clothing was a little out of my style range (graphic tees, jorts, platform sneakers, etc.) but they had a decent selection. If you have a leopard crop top hanging in your closet, there is probably something here for you. Go get 'em. I found the men's clothing section more toned down, and my boyfriend walked away with an adorable pair of Vans (on sale, woop). We also browsed through the skin, hair, home sections downstairs. If I were looking for a nice gift for a girlfriend or colleague I might wander through here. The Hay design collection had some fun surprises. Worth a wander!

Aaron B.

Yelp
As a menswear enthusiast this tastefully curated shop ticks all the boxes. I'm an admirer of the brands they stock and often visit the store to discover new labels. The staff are always really helpful in finding me the right sizes. We are talking premium brands, so when pay day is a little too far away I like to quietly stand in the corner of the store for around 2-3 hours so the clothes I am already wearing absorb the smell of the high-end incense they burn throughout. It's a great way for me to feel luxurious until I have disposable income again and can spend it happily on new garments.
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Christoph N.

Yelp
One of those places made for high end hipsters that made it, where you wish you could buy everything, starting with that "musk" candle to those 890£ beige sneakers that you clearly don't need. This unisex clothing store offers a vast amount of curated brands, but clearly on the higher scale of the price spectrum...one day, right? One day. But until that day, it s just pretty nice to come here, look, touch, and get inspired.

Fnky C.

Yelp
Very difficult to order from the US. I never had issues with any other UK retailer. They require you to tick and tie your home address with a utility bill when you order, which can be difficult if you are out of town. If this is a mandatory requirement for all orders, I'm not sure why they don't automate this on their website where you can just upload a picture of your utility bill when you put your order in? I even provided my record of sale for my apartment from the NY dept of finance website since all real estate transactions are public record in NY state and even that wasn't good enough proof! Anyway, I've never encountered such a strange and unprofessional audit system before and won't go through the trouble of ordering from them again.