George Northwood

Hair salon · Fitzrovia

George Northwood

Hair salon · Fitzrovia

1

24 Wells St, London W1T 3PH, United Kingdom

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George Northwood by null
George Northwood by
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null

Highlights

At George Northwood, expect a cozy salon vibe where expert stylists like Giulio and Xavier personalize your look while you sip on nutritious juice and enjoy homemade treats.  

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24 Wells St, London W1T 3PH, United Kingdom Get directions

georgenorthwood.com
@frankiecwatts

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24 Wells St, London W1T 3PH, United Kingdom Get directions

+44 20 7580 8195
georgenorthwood.com
@frankiecwatts

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Last updated

Jun 24, 2025

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@goop

"This may just be one of the best cuts you'll ever get in London, let alone your life. While George cuts, his sister—well-known in her own right—heads up color, and his mom stops by routinely with home-baked treats. The space feels more like a cozy living room than an antiseptic salon, as his favorite books line the shelves, art from his own collection dots the walls, and there's space to work at your laptop while your color sets. What's better, he offers healthy snacks along with “George's Marvelous Medicine,” a juice packed with hair-healthy nutrients."

The Central London Guide
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Tirtha Patil

Google
Very very happy with my haircut done by the lovely Giulio Toffano. Giulio knew exactly what I wanted and he delivered it! I am getting a lot of compliments🥰 Also loved the hospitality of George Northwood. Surely recommended!

Cristina M.

Google
I’m absolutely thrilled with my new haircut. Giulio Toffano, the hairstylist, was absolutely fantastic. He took into account the shape of my face and created a personalised hairstyle that suits me perfectly. My hair was in bad shape and quite long, but Giulio worked his magic and I felt rejuvenated, younger, and with a much lighter style. Also, I was fortunate to have another professional supervising the session, which made the experience even better. I’m so happy with the result! I highly recommend this salon to everyone! , the service was excellent, and Giulio’s expertise in creating a personalised style made all the difference. Thank you so much, Giulio and team!

Sehrish Hasan

Google
I had the best time getting my haircut from Giulio Toffano this week at George Northwood! He guided me through every step, making the whole experience easy, relaxed, and genuinely fun. Giulio did such an amazing job — he really listened to what I wanted, but also added his own creative touch, which made all the difference. I walked out feeling so confident and happy. Can’t recommend him enough!

Silvia Nardella

Google
Absolutely fantastic! My initial haircut at George Northwood wasn't quite what I'd hoped for, but the salon's response was exceptional. They immediately offered a complimentary redo, which speaks volumes about their commitment to customer satisfaction. And then there was Xavier. He completely transformed my experience. Not only did he deliver a truly stunning haircut, perfectly tailored to my preferences, but he was also an absolute pleasure to chat with. His skill and warmth made the entire appointment a delight. I'm incredibly impressed with George Northwood's dedication to excellence, and especially with Xavier's talent. Highly recommended! Five stars all the way!

Lucinda Parkhurst

Google
Highly highly recommend Fer at George Northwood for haircuts / styling / blow dry. He is very talented, and understands even the most difficult types of hair. I have quite thick straight hair and wanted a bob that was "current" and not aging - he knew exactly what was best for my hair to take the weight out of it and I'm extremely pleased with the result.

holly alex

Google
I booked in with Abbie to go copper from previously being brunette with balayage blonde. I was nervous before as I have never done such a drastic hair change before but Abbie talked me through the whole process and the two colour mixes she prepared. The whole experience was so great and I loved the result - so vibrant but also natural. Exactly what I was after. And 3 weeks post appointment, it is just as vibrant because I have been using the aftercare shampoo and conditioner Abbie recommended. Will definitely be returning 🍊🧡

neena taj

Google
Had a really amazing experience. I’m so grateful for Martha☺️! She did the most beautiful balayage, it looks so natural and lived in. Exactly what I wanted! Also had a lovely blow dry and style by Dayana! Thank you!

Andreas Athanasopoulos

Google
I had an amazing experience at the salon! Xavier did a fantastic job with my haircut and was incredibly professional throughout. He made me feel comfortable and we had a great conversation. Highly recommend his services!