Minimalist chic hotel with Icelandic art, spa, bar

















Hverfisgata 10, 101 Reykjavík, Iceland Get directions

"For design-minded travelers, this member of Design Hotels delivers refined black-and-white interiors and contemporary Icelandic art; the rooms feel warm and personable with rugs and wooden floors, many offer views of Mt. Esja, and there’s a well-followed restaurant plus a chic bar with a fireplace a short walk from Laugavegur." - Erika Owen, James Taylor

"Considered perhaps Reykjavik’s most fashionable stay, this Design Hotels member houses 38 carefully curated rooms with heated oak floors, sheepskin rugs, and a bold black-and-white scheme accented by stainless steel, Bang & Olufsen speakers, local artworks, and retro disposable cameras; its Kastrup restaurant is highly sought-after, there are Japanese-style baths and a steam room heated by geothermal pools plus a basement gym and in-room spa options, and modern Icelandic artworks from the owner’s private collection are displayed around the property." - Becky Lucas

"A favorite in Reykjavik for creatives looking for style-forward digs." - Jessica Puckett, Charlie Hobbs

"Reykjavik has creativity running through its soul, and for the artful travelers looking to experience the height of the country’s design scene, a stay at 101 Hotel comes highly recommended. An exalted member of the Design Hotels group, 101 Hotel offers refined and sophisticated interiors that are unabashedly fashionable and self-assured. The striking black and white interiors play backdrop to a collection of contemporary Icelandic artwork, with tasteful furnishings selected to bring about that effortless designer style. Rooms are quite warm and personable, with rugs thrown across wooden floors, heavenly beds, and a picturesque view of Mt. Esja across the water. There’s a restaurant on-site with a devout local following, and a chic bar for cocktails after a day of wandering around Reykjavik, with chairs gathered around tree-trunk tables and a cozy fireplace. All this is nestled a short walk from Laugavegur, the city’s main thoroughfare." - James Taylor


"On first glance, it would be easy to dismiss the 101 Hotel as merely a functional option. Stepping inside the austere five-story concrete building on Hverfisgata, however, guests discover an ultra-modern boutique lodging with minimal black-and-white decor—the work of owner-designer Ingibjörg S. Pálmadóttir—that gives it the feel of a chic downtown gallery. Contemporary paintings, photography, and sculptures by local artists appear througout the property, complementing the oak floors and wood-heavy Nordic furniture in the 38 rooms. Queen and king-size beds (there are no twin rooms) come topped with fine Italian linens, entertainment systems are state of the art, and open-plan bathrooms make extensive use of glass and offer Aveda bath products; deluxe rooms and suites up the ante with with claw-foot tubs. The hotel also has a moody restaurant and bar, a gym and spa, and a comfortable lounge area where you can put your feet up by the fire."
