"Eastern Columbia, Historic Core. A prominent beacon of yesteryear’s Art Deco fascination is the Eastern Columbia Building. Originally quartering the offices of both the Eastern Outfitting Company and the Columbia Outfitting Company, the building sits at the southern end of the Historic Core on Broadway, and is bedecked in blue tile and topped by a cascading clock tower. While entry is forbidden, linger around the tower’s exterior to admire many meticulous motifs of gilt zigzags, sunbursts, and geometric figures."