"Common, Atwater Village. Started by two sisters, one of whom was a former buyer for Therapy, Common boasts quality women’s clothing without the LA prices. Favorite place of the Brains on Fire LA gals. Easy to wear, comfortable, cute clothes without losing any quality. You’ll want to walk through the racks and touch everything. They get a new shipment every week -- you'll be tempted to literally shop incessantly as the floor is constantly changing."