"Jumi, Josefstadt by Bureau F. White washed walls, concrete ground, big handmade wooden showcases and a disco ball on the ceiling. Who enters the small store, is astonished about the puristic Shabby Chic. The Swiss company Jumi, which has specialised on raw milk cheese, would like to bring the Viennese to the taste of unpasteurized milk. Who expects to buy the traditional assortment of Swiss cheese, will experience his yellow, white and blue surprise."