"Lure, Hampstead Heath. Tucked away in the residential area near the Heath known as Dartmouth Park Village is this very special fish kitchen. Reasonably new to the area, Lure offers a modern take on the traditional fish and chip shop and a decor that transports you to the seaside. Only fresh, sustainable, seasonal fish is used, provided by day boat fishermen & responsible fish farms from in and around the UK. There are weekly specials and the batter is made with locally brewed Camden Hells’ beer."