"We, Mamimu, grew up with this brand yet it never fails to surprise me. Especially the newly imagined flagship store in Ginza. With a mission to “make your creative moment more beautiful and comfortable”, this hip 12-storey store houses wonderfully designed goods from all over the world with something to make almost anybody's heart beat that little bit faster. As if that wasn't enough, there is a “Paper Concierge” on the 7th floor to help you find THE paper of your dreams, the 10th floor business lounge (wittily named as HandShake Lounge) is completed with Vitra office furniture. Itoya even grows their own vegetables in the building and serve them in the cafe on the top floor. It always impresses me that this century old retailer is constantly evolving and innovating to stay on top of the game." - Mamimu