"Owner Sophie Merchant was, until recently, a well-kept industry secret, helping designers (of brands we couldn’t possibly out) build their vintage archives for runway inspiration. In 2007, she took her skills in-house and opened her own, appropiately named Merchant Archive. At the store in Notting Hill, you'll find her immaculate vintage trove from Chlo to Ossie Clark and more, along with her vintage-inspired line and picks from brands like Paper London, Robert Clergerie and Preen. She has some exquisite finds for wedding shoppers as well."
The London Hipster Guide
