"New York transplants rejoiced when the first West Coast location of Heyday, a skincare spot that specializes in personalized facials, opened its doors on Beverly Boulevard, not too far from the Grove. For the uninitiated, here's how it works: You choose the duration of your treatment (thirty, fifty, or seventy-five minutes) and set your goals with your skin therapist. Every treatment comes with a deep cleanse, exfoliation, custom mask, and hydration, then ends with SPF protection (the fifty- and seventy-five-minute options also have extractions). Upgrades include peels, microdermabrasion, and light therapy, and if you need monthly treatments, there's a membership program. Upon checkout, there's a small apothecary stocked with goop favorites like Herbivore Botanicals and Ursa Major. After your treatment, your skin therapist will send you a recap email, which includes a 30-day skincare plan, plus product recommendations. Bonus: Appointments are available until 9 p.m., making an after-work facial doable—and they've got free parking out front, which is clutch in this part of town. "
