"When a popular boutique springs up, it seems to be the way that many are soon to follow: One such success story is Initial, a burgeoning empire of other-worldly spaces that feel like 19th-century ateliers. There are home goods (West Third Brand candles, Areo terrariums, Puebco diaries), a house line of clothing, plus labels like Tucker, Karen Walker, and Rachel Comey. There's also a location in Queensway."