How Catering to Stoners and the Service Industry Crowd Made Dallas Pizzeria Zalat a Massive Success - Eater Dallas

"In the years following the debut of that first spot on Fitzhugh Avenue, the chain has grown to 13 locations that are currently open in the Dallas-Fort Worth metroplex, and two more are in the works. Zalat is also planning to expand to Houston in the coming months, marking its first foray outside of the region. It’s growing into a pizza empire, and its wacky pies beloved by stoners and late-night hours that cater to the service crowd are a huge part of that success." - Amy McCarthy