"Small West Village oatmeal shop Oatmeals went on investment show phenom Shark Tank last night and came out richer. Owner Sam Stephens scored $500,000 in exchange for 33.3 percent of her company to Lori Greiner. The deal is contingent upon Oatmeals getting a deal with Starbucks and perhaps made into frozen food. The other sharks reportedly didn’t think this was a good deal, but Stephens went for it." - Stefanie Tuder