"Dancing Goats Coffee and Batdorf and Bronson Coffee Roasters have merged under one name: Dancing Goats Coffee. Why the rebrand? Simplification and streamlining, according to the press release, which indicates customer feedback was a big factor in the decision to rebrand under one, easily identifiable name. Dancing Goats owners Larry and Cherie Challain purchased Batdorf and Bronson in 1990 but kept the two brands separated by name. Nothing else, including wholesale production and the company’s retail arm, is changing." - Beth McKibben