How Cookbook Authors Partner with Restaurants for Promotion and Recipe Testing | Eater

"A Los Angeles restaurant owned by chef Jeremy Fox that has hosted cookbook-focused collaborations, including a October 1 dinner that showcased another chef’s signature plates while "rounding out the menu with its own dishes." The venue uses these guest nights not primarily for profit but as networking and cross-promotion opportunities: they bring in new traffic, give staff exposure to different techniques and viewpoints, and offer diners the chance to taste a cookbook before buying it. As Fox explains of this motivation, “We’re just really excited for the chance to see another viewpoint and absorb what we can from them.”" - Bettina Makalintal