
"At Cote, I saw a Michelin-starred take on jjapaguri that actually uses Chapaghetti and Neoguri instant ramyun noodles rather than homemade ones; to justify the $18 price they add housemade broth and a heap of the restaurant's well-liked wagyu. Added to the late-night menu in early February (Thursday–Saturday, 10 p.m. until close), the dish has been wildly successful—selling as many as 50 bowls in a single evening—and Chef Simon Kim says there was “zero chance” he could have sold instant noodles at that price without the film's success and Cote’s Michelin star. Many of the diners buying it are non-Korean, with Kim noting a lot of “white New Yorkers” among the customers." - Luke Fortney