"This classic Lower East Side institution reinvented the doughnut for New Yorkers in 1994 and became wildly popular for its elaborately conceived and frosted round pastries fit for breakfast or a sweet snack. The creme brulee doughnut crackles when you bite into it and pudding squirts onto your shirt, while the black-and-white transforms the signature cookie of the city into a doughnut." - Robert Sietsema