"Don Pham of Sushi Ishikawa is fully aware that plays a role in his business. At his omakase, he serves bites like a piece with crab, uni, and caviar, or one with two kinds of tuna, caviar, chives, and gold flakes — visually arresting items that combine multiple luxury ingredients. (Pham insists that he served the gold flakes, a bonafide trope of Instagram, in the pre-social-media era too, as early as 2001. His pieces, despite their suspiciously wild combos, taste pretty good.)" - Daniel Geneen