"Maybe the "notion" referenced in Great Notion Brewing’s name is one of a brewery dedicated almost entirely to hazy IPAs and over-the-top kettle sours and stouts. At any rate, its success and cult-like following have had people lined down the block (often hours in advance) for special can releases with tight per-customer limits on purchases. Though it's fair to say that the hype has died down, it's nevertheless holding ground very well, having expanded from one taproom on Alberta to three in Portland (plus a pop-up on Division), two in Seattle, and two in California." - Ron Scott