"Encinitas beaches are some of the best in the world, and this minimalist property makes the most of the world-class ocean views. It manages to feel inviting and elevated, but not ostentatious or sterile, and the Venn diagram of guests is that center slice where CEOs meet surfers. Guests may be wearing wetsuits by day, but at night it’s more Patek Philippe; with no kid’s pool or menus at any of the on-site eateries, Alila Marea caters to high-net-worth adults and couples more than Gen Z or Alpha. By utilizing a lot of natural materials like fiber rugs and reclaimed wood, no room is exactly the same—but the showstoppers are the ones with ocean views.This is the type of place to celebrate a milestone birthday or anniversary, leaving the kids at home and having that extra glass of wine while watching the sun set over the Pacific. It’s more laid-back than Laguna Beach, but just as luxurious." - Archana Ram, Beth Demmon