"Other museums, like Madrid’s Museo Nacional del Prado, found fluency in their social media programming well before the pandemic struck. Its video series, in which museum staff—now, everyone from curators to guards—discuss pieces of art, launched on Instagram in 2017. In the days after closing on March 12, it produced videos with museum director Miguel Falomir and senior curator Alejandro Vergara, discussing Tintoretto’s “Christ Washing the Disciples’ Feet,” and works by Rubens, Veronese, and Poussin, respectively, both of which garnered hundreds of thousands of views, and has since launched the hashtag #PradoConTigo (Prado With You)."
