"Arriving at this spot on the very tip of the Baja Peninsula feels like coming home. Many of the staff are third-generation employees who remember not only your name but whether you prefer your margarita made with tequila or mezcal (and which brand), and where you like your yoga mat to be set up in your room. And those rooms. Whitewashed hacienda-style architecture brightened with hand-embroidered textiles, plus perks such as private butlers and, in the case of Villa Cortez, an exclusive fitness suite, spa room, and beach cabana reflect Cabo’s emergence as Latin America’s latest luxury hotspot. There is no shortage of glitzy new five-stars, but as the area’s first proper hotel, Palmilla has a serious advantage: real estate. Its secluded location on one of Cabo’s only swimmable beaches is unbeatable. In the ’50s, Hollywood’s elite flocked here, and today a fresh generation of A-listers does the same. A commitment to discretion and timeless glamour in an age of social-media noise, as well as constant reinvention (new wellness offerings from spiritual healer Alicia Kanxoc), have allowed Baja’s big hitter to continue holding court." - CNT Editors