"Why book? The Rome outpost of Soho House, which opened in October 2021, is energizing and modern, set inside a 10-story restored Brutalist building next to La Sapienza university. Set the scene Soho House Rome’s Brutalist façade is a head-turner, but it’s the interior that really gets our attention. Look up from reception and you’ll see a gallery space showcasing work by a roster of hip young artists, or linger in the lobby, where young, smiley staff chat to young, trendy creatives as if they’ve known each other their entire lives. (Listen a little closer and you’ll realize they’re just pitching them their next screenplay.) The backstory For a brand that has made its name connecting creatives in up-and-coming neighborhoods, it's little surprise Soho House has chosen Rome’s San Lorenzo district for its first Italy opening. Its expansion into the country continues with Soho House Milan, due to open next year. There’s a strong visual-art theme across the hotel, with a dedicated gallery space and a 42-seat film screening room. The rooms There are 49 guest rooms and 20 apartments to choose from, all with unparalleled views that stretch across the Eternal City. Food and drink Eateries include a ground-floor deli bar and lounge area, plus an exclusive upstairs restaurant. The rooftop cocktail bar, with its lemon trees, striped linen blinds, and plush velvet stools, looks like it’s been lifted straight from Rome’s Dolce Vita era. The neighborhood/area San Lorenzo is a gritty, bohemian student neighborhood located just north of Termini station, where graffiti-decorated streets lined with indie boutiques, record stores, and pop-up cinemas. The service Interested and cool at the same time. Anything else we should know about? The signature Soho Health Club studios and gym spaces are open 24/7, as is the swimming pool." - Maresa Manara
