"When Guadalupe Guerrero arrived in the United States from her hometown of Guanajuato, Mexico, she landed a job at a taqueria in Berkeley. Within a few years, she was running the place. “But I was doing it for someone else,” she recalls, “and I thought, why not do this for myself?” Six years later, after going through the La Cocina incubator, she and her daughters, Brenda and Alejandra, own a full-fledged restaurant calledEl Pipila, which opened in San Francisco’s SoMa neighborhood in November. From the family recipe sopes to the bright, colorful design, the restaurant represents who the Guerreros are: past, present, and future. “Our first logo was based on El Pipila, a man with a monument in Guanajuato,” says Brenda. “The new one is all about a woman—our mom.”" - ByHilary Cadigan