"Dance to Live Reggae Bourbon Beach,a popular beachfront music venue on Negril's Seven Mile Beach, hostslocal bands, reggae artists, or themed parties on an almost-nightly basis, to the delight of tourists and locals. People-watching at Bourbon Beach is great, the drinks stiff, and you get to dance in the sand to live reggae in Jamaica. The musicstarts up around 10 p.m. andcontinues until 2 a.m. Upstairs, a wide-open deck isopen forstargazing or getting away from the crowd.Cover charges are only collected on nights when a recording artist performs. Alfred's, nearby, is another longstanding option, offering live local acts three times a week for a US$5 cover."