"Stylish Straw Hats in Zurich West Swiss film school grad Rolf Hellat’s straw hats and caps, like the fedora-shaped Singapore Sling, have acquired a certain cache (as testament, they’re sold at Opening Ceremony in New York City ). His first store—a minuscule blink-and-you’ll-miss-it gem—opened next-door to Freitag in 2012."