"Wear the West What better souvenir than something you can wear every day—and for a very long time. The renowned jeans company Nudie has its headquarters in Gothenburg and makes jeans out of 100% organic cotton. The jeans are made to last, and sustainability has always been a core value, so Nudie offers free repairs of their jeans until it’s totally impossible—and then they can be recycled in the Nudie recycling program. Visit their flagship store and explore everything they have available."
Where to Shop in Gothenburg
Photo by Albin Westgårdh