"Marketplace for Sustainable Communities Farmers, creatives, and cafes all come together on Wednesdays at the Hooulu Community Farmers Market and Artisans Fair. The market is a brilliant way for tourists to see what the Big Island is capable of producing—in terms of produce, creative works, and in developing a living culture passed down through time. At the Hooulu Market, more than 45 vendors display their products at the Sheraton Resort. Live music fills the air and the aroma of kona coffee blends in with the smells of the sea."