Balwoo Gongyang

Warm, simply furnished rooms & dorms in an unfussy hostel offering a lounge & a rooftop terrace. Set along a bustling commercial street, this casual hostel is a 7-minute walk from Myeongdong subway station and 18 minutes by bus from the iconic N Seoul Tower. The warm, simply furnished female-only or mixed-gender dorms come with complimentary Wi-Fi; some have bunk beds with privacy screens, power sockets and reading lights. Linens are provided. Bathrooms are shared. Private rooms add flat-screen TVs and en suite facilities. Free perks include a local shuttle and breakfast. There’s also a rooftop terrace, a guest kitchen and a coin-operated laundry, plus a relaxed lounge with bean bags.

Nestled next to Deoksugung Palace, this vibrant theater offers captivating Korean performances that blend tradition with contemporary flair.

Seoul, the capital of South Korea, is a huge metropolis where modern skyscrapers, high-tech subways and pop culture meet Buddhist temples, palaces and street markets. Notable attractions include futuristic Dongdaemun Design Plaza, a convention hall with curving architecture and a rooftop park; Gyeongbokgung Palace, which once had more than 7,000 rooms; and Jogyesa Temple, site of ancient locust and pine trees. ― Google

Step into history at this stunning 14th-century royal palace in Seoul, where free guided tours unveil breathtaking architecture and lush gardens.

A stylish haven for Korean fashion lovers, this store offers a modern, art-like atmosphere with a friendly, encouraging staff ready to guide your shopping experience.

Experience the vibrant atmosphere of Jamsil Baseball Stadium, where thrilling games and a diverse food scene make for an unforgettable day out in Seoul.

"2021~2025 미쉐린 가이드 서울 빕구르망 5년 연속 선정 진중 우육면관은 6개 도시의 우육면 전문점 78곳을 직접 먹어보고, 단연 최고였던 칭다오 私味牛肉面의 사부님께 전수받아 만듭니다. 매일 아침 소고기로 육수를 우려내고 있으며, 직접 빚은 수교(만두)와 오이소채의 조합은 일품입니다. 우육전골은 보약과도 같은 탕에 각종 소고기와 야채들이 듬뿍 들어가 속을 따뜻하고 든든하게 해줍니다. 우육면관 관장이 엄선한 고량주를 곁들이면 이보다 완벽한 술상은 없습니다. Niurou stew(Beef stew) is made of NIUROUMIANGUAN's beef Soup, which has been selected by Michelin bib-gourmand for 5 consecutive years (2021~2025). The soup, which is like a restorative herbal medicine, is filled with various beef and vegetables, making the inside warm and filling."

This Korean men’s brand creates impeccable suits from premium fabrics, featuring unique details that'll keep you coming back for more.

Modern quarters in a cinema-themed hotel featuring a screening room, a gym & a rooftop bar. This cinema-inspired hotel in a bustling commercial district is a 3-minute walk from both a subway station providing service to the National Museum of Korea, and from a bus stop providing service to the landmark Dongdaemun Design Plaza. Modern rooms feature Wi-Fi and flat-screens, plus Nespresso machines and minibars. Upgraded rooms add free-standing tubs. Suites have living areas. Butler service is offered. A chic restaurant serves regional fare. There's also a rooftop bar and a gym, along with a library, and a gallery of movie posters and other film memorabilia.

Hannam-dong, a posh neighborhood in Yongsan District, is famed in Korea for its luxe lifestyle and has inspired countless films and songs.