"Modern architecture at Vienna's University of Economics and Business Though many may associate Vienna's architecture primarily with its Neoclassical and Jugendstil structures, which are indeed outstanding, they may be surprised by the creative modern architecture here. One place lovers of architecture will not want to miss is the new campus of the University of Economics and Business. These 21st century designs are not only visually stimulating, but also have high standards of energy efficiency and sustainability. The main attraction is the Library & Learning Center designed by star architect Zaha Hadid. Inside is a bright, spacious world characterized by her signature sweeping curves, evoking images of a futuristic sci-fi film set. Other contributors include Hitoshi Abe from Sendai, Japan, Estudio Carme Pinós S.L. from Barcelona, Spain and BUSarchitektur ZT Gmbh from Vienna. Getting here is easy via the U2 underground line. It's close to the Prater park, so a visit here can be combined with a journey out to the city's landmark ferris wheel."