"A Simple Cafe White interiors can appear stark and sterile. But when done right, white can evoke a sense of calm in a city that never sleeps. ethos, located at the Hong Kong University MTR stop, is the perfect example of this. Coupled with strong coffee and a menu of brunch and lunch favourites, this place is ideal for a weekend breather. Delicious coffees aren't the only thing that keeps Hong Kong's coffee-loving hip crowd coming back, though - just adjacent is its lifestyle shop, which is equally low-key and simply decorated to allow the products to shine. Come back often to see new brand collaborations and to enjoy Hill Road's quietness."